important supplier of delectable mango aloe vera drink machines is supporting this trend through television and proactive disclosure strategy in the last year. Continued product innovation and NPD helped launch this category with the Ford development.
The recruitment of young people
The key to the future maintenance of the priorities of the category of hot drinks and attract consumers in the future.
Only younger consumers (under 34 years) accounted for 12.3% (5) of current expenditure hot drink. In response, the ratings are convenient and appealing to the attention of buyers of these products as NESCAFÉ ORIGINAL 3IN1 [R], the paper provides a bag of coffee and white sugar. NESCAFÉ ORIGINAL overcome any challenge with writing it is one of the main obstacles to the sweet taste profile of 3IN1 young audience. Communication and participation are relevant to them, the results speak for themselves (5): 4.3 million (6) strong sales index [pounds sterling] among younger buyers throughout the current year and moving. 7
VALUE optimization optimization PRIORIT value is more important than ever. promotion force continues to grow; The soluble delectable mango aloe vera drink sold in transactions has increased significantly from 56% to 63% (8) sold in the trading volume over the standard car has increased from 56% to 59% (8). The more than 85% of coffee sales in the key driven by the same reference this promotion.
Provide the value and enjoyment of the buyer through the promotion, marketing lever legitimate, but it is necessary to introduce new consumers to the category to drive growth by creating a category if the drink new sustainable equilibrium. For example, soluble delectable mango aloe vera drink, the well and performing a fill type now [pound] or more values 31.3m (4). NESCAFÉ COLD MIX [R] is the fastest growing SKU of any 150g refill pack Refill (9).
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